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💼 Sell with Impact. Negotiate with Confidence.

In today’s competitive business world, effective sales and negotiation skills are essential to grow revenue, build client trust, and close successful deals. At TDA L&D Services, our Sales & Negotiation Skills Training Program empowers individuals to sell confidently, handle objections smartly, and create lasting customer relationships.


🎯 Program Objectives:

  • Enhance selling skills across B2B and B2C contexts

  • Build confidence in handling objections and rejections

  • Develop persuasive communication and closing techniques

  • Learn win-win negotiation strategies that create value


📘 Training Modules:

1. The Science of Selling

  • Understanding buyer psychology

  • Building rapport and trust

  • Customer needs identification (SPIN, BANT, etc.)

2. Sales Process Mastery

  • Prospecting and lead qualification

  • Elevator pitch and product positioning

  • Consultative selling techniques

3. Handling Objections

  • Listening actively to client concerns

  • Turning objections into opportunities

  • Reframing and empathy-based communication

4. Closing Techniques

  • Trial close, assumptive close, urgency close

  • Reading buying signals

  • Finalizing deals professionally

5. Negotiation Skills

  • Principles of win-win negotiation

  • BATNA, ZOPA, and the power of silence

  • Handling price, terms, and value perception


👥 Ideal For:

  • Sales executives and business development teams

  • Startup founders and entrepreneurs

  • Client-facing professionals

  • Customer support and pre-sales teams


🧑‍🏫 Training Format:

  • Duration: 1–2 Days / Custom workshops

  • Mode: Offline / Online / Hybrid

  • Methods: Role plays, live simulations, objection drills, pitch practice


✅ Outcomes of This Program:

  • Increased sales conversions

  • Stronger confidence in sales conversations

  • Long-term client relationship skills

  • Deal-making ability with focus on value creation


📞 Want to Turn Conversations into Conversions?

Equip your team with the skills to close more deals and build stronger partnerships.
Contact TDA L&D Services to deliver a Sales & Negotiation Skills Training Program tailored to your team’s needs.